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Sell the home before it exists.

Presale buyers can't walk through the home, so the pictures, plans and tours have to do it for them. We make those, and keep them current, so what you show is what's being built.

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How presale selling works, from the agent's seat

Selling a home that doesn't exist yet is a different job from resale. There's no showing, no inspection and no comparable sale of the same unit. You are selling a floor plan, a set of renderings, a finish board and a completion date that may be two or three years away. Your credibility depends on those materials being right, because your client will compare them with the finished home, and they will remember who showed them what. A presale agent's reputation is built at completion, years after the commission was earned.

On the project side, a developer usually appoints a project marketing firm or an in-house sales team. They run the registration list, the display suite and the launch. In BC, the developer files a disclosure statement before marketing and selling, and the buyer gets a seven-day rescission period after receiving it. Deposits are usually paid in stages and held in trust. The sales team walks buyers through plans, pricing, the deposit structure, strata fee estimates, parking and storage, and what happens if the completion date moves.

On the outside, co-operating agents bring buyers to the project. Most projects publish a co-operating commission and a registration rule, which often requires the agent to register the client or attend on the first visit. You compare projects for your client, explain the disclosure statement in plain terms, help them rank homes on a worksheet at launch, and then stay with them through a long wait. If they need to sell before completion, you may handle an assignment, which usually needs the developer's consent and in BC is reported to a provincial register. Licensing and exemptions vary, so check with your regulator. Through all of it, the question you hear most is simple: what will it actually look like?

What gets in the way

What makes presale harder to sell than it should be

What it costs

Out-of-date material in your inbox

The brochure a colleague forwarded last month shows a plan that has since been revised. You send it, and now your client is attached to a home that doesn't exist.

How it’s solved

Share links always point to the current approved set, so an old link shows today's images and plans.

More →
What it costs

Buyers who can't picture the space

A floor plan doesn't tell a family whether the dining table fits or what the view is from the balcony. Uncertain buyers delay, and delayed buyers go elsewhere.

How it’s solved

Web tours include 360 views of kitchens and balconies, built from the true 3D model of the building.

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What it costs

Availability that changes hourly

On launch day, the home your client ranked first is gone before you finish the call. You find out from a spreadsheet that was already stale.

How it’s solved

Web tours show availability colour-coded from the project's inventory. Full inventory and holds in SalesLink are coming.

More →
What it costs

Renderings that promise too much

An image that flatters the view or adds a window becomes your problem at completion, when your client compares it to the real home.

How it’s solved

The building always comes from the model built from the drawings. AI changes light, season and styling only, and every frame is checked against the approved drawings.

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What it costs

International and out-of-town buyers

Buyers who can't visit the display suite need to understand the project from a phone, often at night.

How it’s solved

Tours run in the browser on any device, with AI Assist answering from approved project information. International editions are coming.

More →
What it costs

Credit for the buyer you brought

Your client registered on the website before visiting with you, and now the registration is disputed.

How it’s solved

Tour registration records each lead and what they viewed. Agent-level leads and the buyer marketplace in SalesLink are coming.

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What it costs

The long wait

Two years between contract and keys is a long time to keep a client confident, especially when dates move.

How it’s solved

Buyer progress updates are coming, on the same record as the sale.

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The people next to you

Who agents work with on a presale

RoleThey need from youYou need from themOn one record

Developer

They need from you

Qualified buyers who understand what they are buying and complete on time.

You need from them

Accurate material, clear commission terms and honest dates.

On one record

The approved set is the only set, so what you send matches what the developer has signed off. See developers.

Project marketing and sales team

They need from you

Registered clients, booked appointments and clean worksheets.

You need from them

Access to current plans, pricing and availability before launch day.

On one record

The sales team can send you share links to specific homes, and the sales centre runs the same content. See marketing and sales.

Buyers

They need from you

A clear picture of the home, the costs and the timeline, in words they understand.

You need from them

Decisions, deposits and trust.

On one record

A tour link to their home lets them go back to it with family, on any device.

Conveyancing lawyer or notary

They need from you

The contract, the disclosure statement and any amendments.

You need from them

Clear explanations for your client of rescission, deposits and completion.

On one record

Versions are dated, so it's clear which material was current when your client signed.

Mortgage broker

They need from you

Price, deposit schedule and expected completion to plan the financing.

You need from them

Early pre-approval so your client can act on launch day.

On one record

Share the tour and plans so the broker sees exactly which home is being financed.

Builder

They need from you

Buyers whose expectations match the drawings.

You need from them

Completion dates you can pass on with confidence.

On one record

Marketing images tied to the drawings mean fewer disputes at the pre-delivery walk-through. See builders.

How it works

Working with BDM3d on a presale you're selling

01

The developer orders the visuals

We work for the developer or their marketing firm. They order renderings, film, tours and sales-centre screens.

02

Everything is approved once

The developer and architect approve each image on the record. The approved file is what reaches you.

03

You get links, not attachments

The sales team sends you links to the approved set and to specific homes in the tour.

04

You present

In the display suite, the agent presenter runs on a TV or dual screen. Online, your client explores the tour on their own.

05

Content stays current

When the design, pricing or availability changes, the tour and screens update from StudioLink.

06

What's next

SalesLink is coming, with inventory, holds and leads, and a buyer marketplace where buyers can invite their realtor.

Questions

How do real estate agents get paid on presales?+

Most developers offer a co-operating commission to outside agents, set out in the project's broker terms. It's usually paid in stages tied to the contract and completion. The rules for registering your client vary by project, so read them before the first visit.

Can a buyer cancel a presale contract in BC?+

In BC, buyers have a seven-day rescission period after receiving the disclosure statement, or a later amendment in some cases. Other provinces and states have their own cooling-off rules. Your client's lawyer should confirm the details for the specific contract.

What is a presale assignment?+

It's when a buyer sells their contract to someone else before completion. Most contracts require the developer's consent, and many charge a fee. In BC, assignment details are reported to a provincial register, and tax rules apply, so check current requirements.

Can I send my client a link to one specific home?+

Yes. Our web tours support share links to a specific home, so your client lands on the plan and views that matter to them.

Are presale renderings accurate?+

They should be built from the architect's drawings. Ours always are: the building comes from a true 3D model, and AI only changes light, season, landscaping, styling and people. Still, remind clients that renderings are an artist's concept and the contract governs.

Do agents need an account to use the tour?+

No. Tours run in the browser, with no app. If the developer invites you into StudioLink, you get a free guest dashboard with the access they give you.

Does StudioLink track which buyers I brought?+

Tour registration records each lead and what they viewed. Agent-level lead tracking in SalesLink is coming.

What should I check before recommending a presale?+

The developer's track record, the disclosure statement and any amendments, the deposit structure and how deposits are protected, the expected completion date, the estimated strata fees and the assignment terms. Compare the plans and renderings against the drawings where you can.

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