Presale marketing starts long before the sales centre opens. First comes positioning: who the buyer is, what the project is called, what it promises, and how it prices against what's nearby. Then the brand, the naming, the site hoarding and a registration website that starts building a list while the design is still moving. The early images are often the rezoning views, so the marketing team inherits whatever was built for council.
As the design firms up, you commission the launch set: hero exteriors, key interiors, amenity views, an aerial for context and usually a film. The sales team needs floor plans, a price list, a feature sheet and a broker kit. In BC, none of it goes to the public until the developer has filed a disclosure statement, and every claim in your material has to agree with that statement. When the disclosure is amended, your material may need to change too.
Launch is a sequence: registrants hear first, then a preview for VIPs and brokers, then worksheets, then contracts and deposits. In BC, buyers have a seven-day rescission period after they receive the disclosure statement, so a signed contract isn't a sale until that window closes. After launch the work shifts to keeping the momentum: seasonal content, price updates, releases of new phases, and answering the same buyer questions at every hour of the day. Your job across all of it is to sell exactly what the developer is building, faster than the carrying costs grow, and to leave a clear trail showing that what you promised is what was approved.
The final hero image lives in someone's email, and the file on the shared drive is two revisions old. A wrong file in print costs a reprint; a wrong file in an ad costs trust.
The approved media library in StudioLink is always the current set. Share links point to it, so a link sent last month shows today's approved images.
More →The architect changed the cladding in the permit round. Your campaign still shows the old one, and a buyer will notice at completion.
Every image is built from the true 3D model, and each version records which drawing set it came from.
More →Web banners, social in square and vertical, print, hoarding and the sales-centre screens each need their own crop, and each crop is a separate request.
We plan the formats at scope, so every aspect ratio comes from the same approved scene.
More →The launch set was shot in summer light. By winter, the campaign looks tired and every refresh means a new rendering order.
AI-assisted variations change the season, light, landscaping and people from the same scene. They never change the building, and each frame is checked against the drawings before release.
More →A price change or a sold-out plan means someone has to visit the display suite and update the screens by hand.
Sales-centre screens update from StudioLink, with no site visit, and their health is visible to you and to us.
More →A registration tells you a name and an email. It doesn't tell you which home they looked at three times.
Tour registration tags each lead with what they viewed. Full lead and inventory management in SalesLink is coming, synced with Spark or Avesdo.
More →The developer, the architect, the agency and the sales manager all comment by email, and some comments contradict each other.
Everyone comments on the same image, and each comment is kept, so conflicts are visible and settled before the next round.
More →Presales on schedule and a campaign that doesn't create disclosure risk.
Decisions on pricing, releases and positioning, in time to act on them.
Approvals sit on the record with a name and date, so the developer's sign-off is never a matter of memory. See what developers see.
Their design shown the way they drew it, not improved by a marketer.
Finish schedules and design intent you can describe accurately.
Design and marketing comment on the same image, and the interior designer's selections carry into the views. See interior designers.
A current kit they can send their clients today, and clarity on the co-operating commission.
Qualified buyers, registered early.
Brokers get share links to the approved set and to a specific home in the tour. See real estate agents.
Current drawings, a clear shot list and one set of consolidated comments.
Images on the date you launch, not the week after.
The scope is agreed before work starts, and one deadline holds.
Marketing that agrees with the disclosure statement and the contract.
Guidance on disclaimers and what you can promise.
Every version is kept, so you can show which image was live on which date.
Honest answers about the home, at any hour, on a phone.
Registrations, appointments and deposits.
The web tour shows availability, plans and 360 views, and AI Assist answers from approved project information only.
Swipe to see more →
| Campaign stage | What you need | What's live today |
|---|---|---|
| Pre-launch registration | Early hero views, a registration site, brand | Branding, project websites, renderings |
| Launch | Full still set, film, floor plans, broker kit | Stills and film, the approved library, share links |
| Sales centre | Touchscreen masterplan, presenter, kiosk | Sales galleries, updated from StudioLink |
| Online selling | Availability, plans, 360 views, registration | Web tours with live availability and AI Assist |
| Mid-campaign | Seasonal refreshes, new phase releases | AI-assisted variations from the same scene |
| Inventory, pricing, leads | One source feeding every screen | SalesLink, coming, with Spark and Avesdo sync |
Registration usually starts well before launch, often as soon as the rezoning or development permit is far enough along to show the building with confidence. In BC, sales and most public marketing wait until the disclosure statement is filed. Our presale launch timeline walks through the order.
Hero renderings, floor plans, a feature sheet, the price list, deposit structure, the co-operating commission terms, key dates and a link to the tour. Everything in it should agree with the disclosure statement.
Yes, with care. Label them as an artist's concept, keep them tied to the current drawing set, and update them when the design changes. Your lawyer will advise on the wording for your market.
Plan seasonal and lifestyle variations from the same scene. With AI-assisted variations, light, season and people change while the building stays exactly as drawn.
Yes. The web tour supports share links to a specific home, so the buyer lands on the plan and view that matters to them.
SalesLink is coming and will sync with the CRM you use, including Spark and Avesdo. Today we make the tours, galleries and media that feed your sales team.
In BC, a developer files a disclosure statement with the regulator before marketing and selling a presale. It describes the project, the homes, the deposits, the budget for the strata and the expected dates. Your ads, brochures and scripts should agree with it, and when it's amended, check your material again. Other provinces and states have their own versions, so check locally.
Usually the developer, after the architect confirms the design is accurate. In StudioLink both comment on the same image, and the approval is recorded with a name and a date.
