What it costs
Translated PDFs go stale
A price or a plan changes and the translated brochure doesn't. Overseas buyers act on old information.
How it’s solved
Coming: editions built from one source, so a change reaches every language at once.
Coming
Tell me when it’s live.
Leave your email and we’ll let you know the day it opens.
The problem
Buyers who aren't in the room
"We had serious interest from overseas, but the tour was in English, the prices were in Canadian dollars and the plans were in square feet. By the time our broker translated everything, the buyer had moved on." Selling to buyers in another market means selling across language, currency, units and time zone at once. Most projects handle it with translated PDFs and a broker working late, which is slow and easy to get wrong.
International editions are coming. They are in development, not live today. What works today is the tour itself: a web tour runs in any browser, anywhere, so an overseas buyer can already explore the project. What's coming is the market edition: the same tour, gallery and registration in the language, currency and measurements that buyer uses, all from one source.
What to know first
Before you market to buyers abroad
Check who is allowed to buy. In Canada, a federal law has restricted most purchases of residential property by non-Canadians since 2023, with exceptions, and it has been extended before. British Columbia also applies an additional property transfer tax to foreign buyers in some regions. Rules change, so confirm the current position with your lawyer before you spend on overseas marketing. If you are selling a project outside Canada, the market you sell into will have its own rules.
Translate the meaning, not the words. A floor area in square feet reads differently to a buyer who thinks in square metres. Room names, balcony conventions and what counts as a bedroom vary between markets. A literal translation can make a good plan look small or confusing.
Keep every edition tied to one source. The risk with a translated brochure is that it's out of date the day it's printed. If the English version changes and the Mandarin version doesn't, you now have two stories about the same home, and your disclosure material only matches one of them. The same logic applies to imagery: every edition should show the approved building, built from the true 3D model. See how our AI visualization keeps that line.
How it will work
What a market edition is designed to do (coming)
01
One source, several editions
Each edition is built on the same tour and the same approved library. Change it once and every edition follows.
02
Language, currency and units
Text, prices and floor areas shown the way that market reads them.
03
Registration that routes
Registrations from each market go to the right agent or broker, tagged with what the buyer viewed.
04
Reviewed like everything else
Translations go through review in StudioLink, so a local broker or translator can mark up the page before it's released.
What gets in the way
Where overseas selling breaks down
What it costs
Time zones swallow the lead
A buyer registers at their midday, which is your midnight. By morning the interest has cooled.
How it’s solved
Live today: the tour answers the basics at any hour. Coming: registrations routed to the broker in that market.
What it costs
Units and conventions confuse
Square feet, square metres, and different ideas of a bedroom make plans hard to compare.
How it’s solved
Coming: floor areas and labels shown in the buyer's own units.
What it costs
Marketing that drifts from the approved design
An overseas agency builds its own materials from old renderings.
The people next to you
Who is involved when you sell abroad
RoleThey need from youYou need from themOn one record
Overseas broker
They need from you
Current availability and material in their buyers' language.
You need from them
Qualified leads and feedback from their market.
On one record
Coming: each broker works from their market's edition of the same tour.
Translator
They need from you
Final text, and the context of each screen.
You need from them
Accurate language that reads naturally.
On one record
Review in StudioLink lets them mark up the page itself.
Lawyer
They need from you
To see what's being said to buyers in each market.
You need from them
Advice on who can buy and what must be disclosed.
On one record
Every edition comes from one approved source, so there is one set of claims to check.
Your sales team at home
They need from you
To know what an overseas buyer has already seen.
You need from them
Fast answers on status and holds.
On one record
One inventory, and registrations tagged with what the buyer viewed.
Questions
Are international editions available now?+
No. They are coming. Today your web tour runs in any browser worldwide in the language it was built in. Sign up on this page and we'll tell you when market editions are live.
Can non-Canadians buy presale condos in Canada?+
A federal law has restricted most non-Canadian purchases of residential property since 2023, with exceptions. The rules have been extended and adjusted, so check the current position with your lawyer.
Do foreign buyers pay extra tax in BC?+
British Columbia applies an additional property transfer tax to foreign buyers in specified regions, and other provincial taxes may apply. Rates and regions change, so confirm with a lawyer or accountant.
Which markets will editions cover?+
The first markets we're asked about are Dubai, Tokyo, Miami and Australia. Tell us yours on the sign-up form.
Will prices show in the buyer's currency?+
That's part of the design for market editions, which are coming. The exact approach to currency will be set out in your scope.
Can we translate our existing tour?+
When editions are live, they will build on the tour you already have, so you won't start over.
How do we keep translated marketing accurate?+
Keep every language tied to one approved source, and have a local reader review each edition before release. Our guide on reviewing renderings as a team covers the same principle.
