What it costs
Furniture at the wrong scale
Undersized furniture makes rooms look bigger than they are, and buyers feel misled at the walkthrough.
What you get
What’s included.
- ✓Virtual staging from renders and photos
- ✓Style sets for different buyers
- ✓Seasonal and lifestyle variations
- ✓Physical show-home staging through partners
- ✓Every version kept in StudioLink
Do it yourself with AI, or bring your team. Either way, it all lands in one record.
Who uses it, and when
Staging shows buyers how a home lives
Empty rooms are hard to read. Most buyers can't tell from a plan whether a sofa and a dining table fit, or where the bed goes. Staging answers that. At presale, virtual staging dresses rendered interiors for the buyer you're targeting. Near completion, it dresses photos of finished homes that haven't sold. For a show home, physical staging brings the same style into a real room.
The developer and the sales team decide the buyer profile, the interior designer sets the finishes, and the stager chooses furniture and styling. The work is only useful if all three agree.
Staging matters most for homes that are hard to picture: compact plans, unusual shapes, open layouts where the zones aren't obvious, and larger homes where buyers wonder how to fill the space.
Good staging is also a sales tool for the agent. A staged 360 of the living room answers the question about where the television goes before the buyer has to ask, and it gives the agent something specific to send after a visit.
What goes wrong
Where staging misleads or misfires
What it costs
Styled for the wrong buyer
A home aimed at downsizers is staged for a young couple, and the images miss the people who would buy.
How it’s solved
Several style sets are made for different buyers, and you choose which to use where.
More →What it costs
Undisclosed virtual staging
Buyers expect to know when a photo of a real home has been staged digitally.
How it’s solved
Label virtually staged images. Check the disclosure your brokerage and regulator expect.
More →What it costs
Show home and renders don't match
The renders show one style, the show home another, and the brand feels inconsistent.
How it's made
From floor plan to staged home
01
Inputs
Floor plans with dimensions (CAD, Revit, SketchUp or PDF), the finish schedule, the interior designer's package and either renders or photos of the rooms.
02
Buyer profile
Who the home is for, from first-time buyers to families to downsizers.
03
Furniture plan
A to-scale layout for each room, so everything fits.
04
Style sets
Furniture, art and styling for each buyer, with seasonal and lifestyle variations.
05
Review
The interior designer and sales team mark up the images in StudioLink.
06
Deliver or install
Virtual sets go to the library. For a show home, our partners install the approved set.
Virtual or physical
Choosing the right kind of staging
Swipe to see more →
| Virtual staging | Physical staging | |
|---|---|---|
| Best for | Presale homes, unsold inventory, online listings | Show homes and display suites |
| Needs | Floor plans, finishes, renders or photos | A finished room, access and install time |
| Changes | Restyle for a new buyer without a site visit | Furniture must be moved or replaced |
| Buyer sees it | On the website, tour and gallery | In person |
| Risk to manage | Scale and disclosure | Timing around construction and deficiencies |
Reviewing together
Who agrees the staging
RoleThey need from youYou need from themOn one record
Interior designer
They need from you
Finishes shown as specified.
You need from them
The finish schedule and selections.
On one record
Their comments sit on the same images as the sales team's.
Sales team
They need from you
Staging that matches the buyers walking in.
You need from them
Who is buying, and what they ask.
On one record
Sales picks the style set for each home and channel.
Staging partner
They need from you
The approved style set and room dimensions.
You need from them
Access dates for the show home.
On one record
The approved set is on the record, so the physical room matches the images.
Builder
They need from you
Staging timed around finishing and deficiencies.
You need from them
The date rooms are ready.
On one record
Access dates and the install plan sit on the project record.
One scene, every use
Staged rooms feed the tour and the gallery
A staged interior built from the approved scene goes straight into the web tour as 360 views and into the sales gallery. AI variations can restyle it for another buyer without changing the room.
Before you brief
What a good staging brief includes
- ✓The buyer for each plan type, and the channels the images will run on.
- ✓The finish schedule, so furniture and art suit the floors, cabinets and lighting.
- ✓The rooms buyers ask about most, so styling effort goes where it counts.
- ✓Any items that must not appear, such as furniture that would block a window or suggest a feature the home doesn't have.
Questions
What is virtual staging in real estate?+
Adding furniture, art and styling digitally to renders or photos of empty rooms, so buyers can see how a home lives.
Do I have to disclose virtual staging?+
Buyers generally expect to know. Label staged images and check with your brokerage and regulator.
Can you stage a home that isn't built yet?+
Yes. We stage rendered interiors built from your floor plans and finish schedule.
Can you stage photos of finished homes?+
Yes. Send photos and floor plans, and we furnish them to scale.
Can we stage for different buyers?+
Yes. Several style sets can be made for the same home.
Do you do physical show-home staging?+
Yes, through our staging partners, working from the approved set on the same record.
How do you keep furniture to scale?+
Every room is furnished from the dimensioned floor plan, not by eye.
How long does virtual staging take?+
It depends on the number of rooms, the style sets and how many review rounds you use. Your scope shows the dates before we start.
