"The price sheet on the wall was Monday's. The spreadsheet on my laptop was Wednesday's. The website was whatever the agency last uploaded. A buyer asked about 504 and three of us gave three answers." Presale sales runs on a few facts that change daily: what's available, what's on hold, what it costs and who wants it. When those facts live in separate places, every screen and every agent is a little out of date.
What's live today and what's coming. Our web tours and sales galleries are live, with availability read from one inventory and registrations that arrive tagged with what the buyer viewed. SalesLink is coming. It's the module that will hold inventory, pricing, holds and leads in StudioLink, add a buyer marketplace, and connect to the CRM you already use, including Spark and Avesdo. Contracts are not offered.
Releases. Most projects don't put every home on the market at once. They release in tranches, often starting with the homes most likely to set the pace, and hold others back to protect pricing. Inventory software has to show a home as unreleased, available, held, reserved or sold, and everyone has to agree on what each state means.
Holds. A hold is where things go wrong. An agent holds a home for a buyer who is thinking it over, the hold expires, and nobody tells the next agent. Clear rules on who can hold, for how long and who can release it matter more than the software.
Disclosure comes first. In British Columbia, a developer generally must file a disclosure statement under the Real Estate Development Marketing Act before marketing a presale, and buyers have a seven-day right to rescind after signing and receiving it. Your marketing should match what the disclosure says. Rules and exemptions vary, so check with your lawyer. The practical point: images on the tour, the screens and the brochure should all come from the approved set.
Sales managers will set releases, pricing and hold rules. Agents and brokers will see status, hold homes and follow their own leads, with access set per person. Marketing will see which campaigns bring registrations. The developer will see absorption against plan. Each sees the same inventory, and the tour, screens and price sheet will update from it at once.
The sales manager decides which homes go on the market this week. Today that lives in the inventory you already keep, and we scope how it reaches the tour. With SalesLink (coming), it's set once in StudioLink.
Agents hold homes for buyers who are close, and call registrants. The registration already says which homes the buyer viewed, so the call starts with context.
Buyers walk in having explored the tour at home. The screens show the same status the website does, because both read one inventory.
The developer reviews what sold and what didn't. With SalesLink (coming), price history and lead sources will sit on the same record.
A buyer sees a home as available online that sold days ago.
Live today: the tour and sales-centre screens read from one inventory. Coming: SalesLink holds that inventory in StudioLink.
More →Nobody can say what a home was listed at when a buyer first asked.
Coming in SalesLink: price lists and changes with history.
An agent calls a registrant with no idea what they looked at.
Live today: registrations from the tour arrive tagged with the homes viewed.
The team updates the CRM and then the website, by hand.
Coming: sync with the CRM you use, including Spark and Avesdo. Keep yours; we connect to it.
More →An agency uses an older rendering that no longer matches the approved design.
Real absorption and pricing feedback.
Release and pricing decisions, made quickly.
Coming: one inventory with price history that both of you read.
Current status and their own leads.
Holds released on time.
Coming: access set per person, with holds visible to everyone.
To know which campaigns work.
Campaigns pointing at the tour, not a static page.
Live today: registrations carry what the buyer viewed.
Marketing that matches the disclosure statement.
To know when you can start marketing.
One approved library means one set of images to check.
Yes, everywhere at once.
Yes. Access is set per person.
No. SalesLink is coming. Today, web tours and sales galleries are live with availability from one inventory and registration built in.
No. Keep what you use. SalesLink is designed to sync with it; the Spark and Avesdo connections are coming.
When SalesLink is live, a price change will update everywhere at once. Today we scope how pricing reaches the tour with your project.
That's how SalesLink is designed: access set per person. It's coming.
Generally after a disclosure statement is filed under the Real Estate Development Marketing Act, subject to exemptions. Check with your lawyer. Our presale launch timeline covers the order of work.
No. Contracts are not offered. Your lawyer prepares those.
A place for buyers to find homes across projects on StudioLink. It's coming, and it isn't public yet.
