Most presale projects need a website in stages. First, a registration page goes up with the name, a hero image and a sign-up form, often months before the sales centre opens. Then the full presale site launches with the gallery, floor plans, availability and the web tour. After sell-out, the site becomes a community or leasing page, or it winds down.
The developer owns the site and the list of registrants. The marketing team runs the content, the sales team answers the leads, and the brand and imagery come from the studio. A site built from the approved brand and media keeps those people working from the same source.
Treat the site as part of the launch plan, not a separate job. The registration page, the full site and the tour share a domain and a lead list, so registrants carry through each stage. Nothing needs to be rebuilt between stages.
The site says a home is available after it sold, and the buyer finds out on the phone.
Availability and registration come from the tour, which draws on one inventory, so the site and screens agree.
More →A new rendering is approved, but the site keeps the old one because updating it needs a developer.
The site is built from approved media. Approve a new render and it's ready on the site, and nothing goes live until you publish.
More →Registrations arrive as emails and nobody follows up for days.
Registrations land in your lead list with what the person viewed. Full inventory and lead management in SalesLink is coming.
More →Canada's anti-spam law requires consent for commercial email, and privacy law covers the personal information you collect.
Forms record consent with each registration. Have counsel review your consent wording and privacy policy.
More →The site runs on your own domain. Secure it early, ideally when the name is chosen.
Pages for the project, homes, neighbourhood, gallery, team and registration. Send the drawings or floor plans (CAD, Revit, SketchUp or PDF), the finish schedule, the landscape plan and approved copy.
The site is built from your brand package. You can preview a different package across the whole site before you switch.
Approved renderings, films and 360s come straight from the library.
From the tour, so the site and the sales centre show the same inventory.
You review on the record and publish. Nothing changes without your approval.
Control over copy and campaign pages.
Their content calendar.
Copy and media changes are reviewed and approved on the same record as the images.
Current availability and fast lead alerts.
Updates when homes sell.
Sales updates availability once, and the site, tour and screens follow.
Accurate claims and proper disclaimers.
Approved disclosure wording.
Nothing goes live until the developer publishes.
Plans and images that match the current design.
Notice of design changes.
When the design changes, the approved media updates, and so does the site.
The website is not a separate production. It is built from the brand package, the approved renderings and films, and the tour's availability. That means the site, the tour, the sales-centre screens and the broker kit all show the same images and the same homes. When a rendering is approved or a home sells, everything that depends on it is ready to update, and you decide when it goes live.
Plan the site's stages when you plan the launch. A registration page that goes up early builds your list, and the full site can follow without moving domains or losing registrants.
A registration page usually goes up well before the sales centre opens, with the full site at launch. Work back from your opening date.
Yes. Availability comes from the tour, so the site, tour and sales-centre screens show the same homes.
Yes. Every site runs on your domain.
You decide. Changes are reviewed on the record, and nothing goes live until you publish.
In Canada, commercial email generally needs consent under anti-spam law. Have counsel review your wording.
Yes. Preview a different brand package across the whole site before you switch.
Spark and Avesdo sync through SalesLink is coming. Tell us what you use and we'll scope the connection.
Yes. The list belongs to you, and registrants land in your lead list with what they viewed.
